Presentation / Study: The Impact of Social Media on Mormons Leaving the Church

Interviews and strategic guidance from 20+ LDS subject-matter experts • In-depth interviews conducted between 2011 and 2013 with 40 members (active, less-active, believing, doubting, non-believing). • Ethnographic survey in 2011 of 3,388 doubting / non-believing members • Qualitative narratives solicited from 1,500+ doubting and nonbelieving members collected in 2013 • 18 months of review and refinement by LDS subject-matter experts and presentations to senior LDS leaders. R